Email marketing is an effective communication tool that has been talked about in the online world for years. Despite the claims of some people that it is declining and that it is not needed, the truth is somewhere completely different.
Many entrepreneurs, companies or marketing agencies still rely on it, and they do really well. Email marketing is one of the most effective communication tools in online marketing.
Why is email marketing so beneficial even today and what role does an engaging newsletter play in it ? You will learn all that in this article.
Email marketing and its benefits
Email contacts are very valuable, because if they are used correctly, you can increase not only website traffic, but also sales.
The e-mail database is interesting in that more and more people can constantly log into it, but at the same time they can unsubscribe at any time. This is also why working with newsletters is important. You have to be able to engage and at the same time not be too pushy.
Excellent return on investment
With the advent of social networks, someone might say that email marketing will stop working, but that is not the case. It retains its potential despite the fact that new platforms are constantly emerging that can play a role in online marketing.
Thanks to the fact that almost everyone has their own email, email marketing still enjoys great popularity and the return on investment is so huge . With the right marketing strategy, email marketing can earn you a lot of money.
The role of the newsletter
When creating a newsletter, it is advisable to take an interest. Creating engaging, value-added content can sometimes be difficult, but with the right template, a good campaign, and appropriate text, images, or videos, you can attract a lot of people to your website. A good newsletter will help your business grow.
Tips on what to focus on when creating a newsletter
In order to create a large database of email contacts and at the same time get the most out of it, focus on a few things:
- Ask your customers for permission to send the newsletter
- Offer benefits, discounts and various gifts to your contacts
- Grab their attention in the very title of the email
- Be nice and direct, no one reads long emails
- Don’t send newsletters too often
- Pay attention to the correct display of emails on mobile devices
You can also leave the preparation and distribution of newsletters to digital agencies that are dedicated to this. They will prepare attractive newsletters that will interest your target group and they will continuously inform you about the results of email marketing. It is especially suitable for those who have no experience with this type of communication and like to leave it to the experts.
Email marketing and customer acquisition
Did you know that if you add a video to your newsletter, you increase the likelihood of a click by 300%? Almost half of consumers want to receive promotional emails from their favorite companies or brands. Therefore, it should not be neglected.
People look at emails every day and you can access them almost non-stop, so why not use it to your advantage. Are you using email marketing to the fullest or just planning to start with it?