In addition to traditional forms of advertising (such as direct mail or the distribution of brochures on-site on the street), online marketing, in particular, has been able to increase the advertising value of companies.
In Online Marketing you will find a lot of interesting information and new terms are constantly being added. Online marketing has become an indispensable part of modern entrepreneurship. It contains different areas. It offers many advantages for companies regardless of whether the company offers services or products. Suchhelden has established itself as a leading provider through the implementation of online marketing campaigns and we have had positive experiences with the company in recent years.
However, the prerequisite for success is a professionally organized implementation of the campaign. Online marketing is a form of mass marketing that can de facto be created without limits for different customer groups. If you compare it with the many advertising materials that can still be found on the market, then a few things stand out.
Especially in relation to radio spots or advertisements in daily newspapers, one can see a high degree of interactivity between the advertiser and the consumer in online marketing. The increased effort is not always pleasant from the customer’s point of view, but it can lead to a successful increase in new customer business.
This form of advertising has developed into one of the most popular forms of advertising due to its many advantages. No company in the world can do without online marketing. The investment in the online advertising world amounted in 2018 to 261 billion US dollars. According to a forecast, these investments are expected to increase to around 350 billion US dollars by 2021.
Advantages of Online Marketing
From the customer’s point of view, there are many advantages for online marketing – especially the manageable costs and flexibility
- Reachable worldwide at any time (online)
- Elimination of postage and transport costs
- No printing costs
- Content that can be changed at any time instead of high-volume printed paper
- Flexible cost management, e.g. by placing Google AdWords campaigns
Low costs as the most important argument for Online Marketing
Online marketing is a great advantage for companies, especially in terms of costs. You can start an online marketing campaign with little financial means. The best example is probably the possibility of starting a Google AdWords campaign. Here you can even set the maximum costs yourself. Topics, target groups, and budget can be changed flexibly – with a change of strategy you don’t get left with an expensive pile of printed matter.