The company page on LinkedIn how to use
To start using LinkedIn and know how to use this social network, it is essential to create a profile to include our training, experience, courses, and languages, among other elements. However, creating a company page is also a good idea.
This is an excellent way to use LinkedIn in a professional office since through the page. You can share services, how we work, job opportunities, projects in which we are currently collaborating, and much more. Thus, we will be preparing our cover letter that will be essential to create a community.
One of the most critical aspects of using LinkedIn is that thanks to the company page, many workers will add it to their profiles and appear as members who work in our professional office. This is a way thanks to which people interested in our services can know how many people work in our company.
However, another element of using LinkedIn is that we can talk about our professional office differently closer and share stories and events that may interest the community we are creating. We can establish interesting working relationships with other people related to our sector in this social network.
Groups on LinkedIn how to use
In addition to everything previously mentioned about using the LinkedIn page for a professional office, we cannot forget about groups. These not only allow more direct contact with potential customers who may ask questions or share an element of interest (events, the possibility of promotions, etc.), but they are the key to creating a community.
An effective way of using LinkedIn to attract clients is to join the group we have created in which we can promote our services with special discounts or possibilities for those who follow us to work with us. Also, if the same question is repeated, you can create a specific publication that will help all the people who read it.
Position the professional office
If we have already learned something about using LinkedIn naturally, we will start to get a better position in Google. But, for this to be effective, it is convenient to complete the profile as much as possible and frequently publish it on the company page (minimum one daily content).
Likewise, knowing how to use LinkedIn and allowing workers to add the company as part of their work experience in their respective profiles will also be a great advantage for our professional office to appear in the first positions of the search engine.
However, something we cannot forget about how to use LinkedIn is to add our profile in English and those recognitions, skills, aptitudes, and others that will give value to the image that our professional office is beginning to acquire to this social network.
Finally, we do not want to end without mentioning how to use LinkedIn in a professional office the possibility of leaving testimonials in the profiles of the employees and these with each other to reflect their relationship of companionship. This enriches the workers’ profiles and that of the company that will be on the way to building a consolidated community in this professional social network.