Online trading has been experiencing an unstoppable upswing since Corona. For many companies, a presence in e-commerce has become a necessity since the turn of the millennium. One of the leading platforms that allows businesses to sell their products and services online is WooCommerce. In this article, we look at the world of WooCommerce, its features and benefits, and why it is a top choice for eCommerce businesses.
What is WooCommerce?
WooCommerce is an open-source eCommerce platform plugin for WordPress, the world’s most popular content management system. It was first released in 2011 and has since become one of the leading solutions for eCommerce. The strength of WooCommerce lies in its ease of use, flexibility and seamless integration with WordPress.
What does WooCommerce mean?
The name “WooCommerce” is made up of two parts: “Woo” and “Commerce”. The term “Commerce” comes from French and means “trade” or “trade”. We know the word from terms like e-commerce. The addition “Woo” is not derived directly from English or French but is an abbreviation for “WooThemes”.
WooThemes was founded by Mark Forrester, Magnus Jepson and Adii Pienaar. The company was known for its premium themes and plugins for WordPress. In 2011, they developed the WooCommerce plugin to allow their customers to add eCommerce functionality to their WordPress websites.
So, the name “WooCommerce” reflects the connection between the original company “WooThemes” and the “Commerce” sector, as the plugin was initially developed as an extension for WordPress websites that used themes created by WooThemes. The name has continued to establish itself even after Automattic, the company behind WordPress acquired WooThemes and, therefore, WooCommerce in 2015.
Also Read: How To Make An Online Store Step By Step
Features and Benefits
Now you know everything you need to know about the terminology, we can focus on the functions and, above all, the advantages of WooCommerce. Another tip: If implementing the WooCommerce integration is too complicated, hiring a WooCommerce agency is worth it.
What makes WooCommerce so unique is its easy integration. Since the application acts as a plugin for WordPress, users can seamlessly integrate WooCommerce features into their existing website. This makes entry into e-commerce accessible for companies of all sizes.
The plugin is also characterized by its high level of user-friendliness. WooCommerce was developed with a focus on this factor. The intuitive interface allows beginners to easily manage their products, process orders, and maintain their online store.
WooCommerce is also customizable. One of the outstanding advantages of WooCommerce is its flexibility. With various themes and extensions, businesses can customize the look and feel of their online store to match their brand and add features to meet their customers’ needs.
Security is critical in the context of e-commerce. WooCommerce provides regular updates to address security vulnerabilities and supports the integration of secure payment gateways to protect customers’ sensitive data.
We always have to deal with a lack of payment alternatives in everyday life. Sometimes, it’s cash only; sometimes, the credit card isn’t accepted, and sometimes, the card reader is broken. WooCommerce allows merchants to offer a variety of payment methods, including credit cards, PayPal, bank transfers and more. Choosing the most convenient payment method is essential for customers and ensures better loyalty to your shop in the long term.
WooCommerce has established itself as one of the leading eCommerce platforms, enabling businesses to sell their products and services online effectively. With its ease of use, customizability, and security features, WooCommerce offers an all-inclusive solution for businesses of all sizes. If you want to delve into online commerce, WooCommerce is undoubtedly worth a try. The costs for this are usually monthly and vary depending on the provider. However, these are generally small amounts.