Simple, uncomplicated, and user-friendly – the suitable CMS makes maintaining and expanding your online presence easier. The selection of providers is extensive in keeping track of the CMS jungle and managing and publishing your content using a content management system.
To establish themselves successfully on the Internet and build a solid reach, companies must retain customers in the long term. Customer loyalty can be achieved in online marketing by relying on a consistent content strategy to stand out from the competition. A successful strategy presents your company holistically to the outside world. There are different areas to manage: the intranet, the company website, and marketing channels such as blogs and social media. A CMS helps you create your content and execute the numerous content. With a suitable system, you can always keep track of things and use your time for more critical resources.
Definition of CMS and usage
Translated, CMS means content management system. The content management system is software that runs on a web server. A CMS makes managing and adding new content more accessible and offers different options for displaying and processing your content. With additions, which, depending on your software, are called either plugins, add-ons, extensions, or modules, you can quickly expand the capabilities of your CMS without having to do any programming yourself. Therefore, the system helps you implement new, innovative ideas or makes quick and easy optimization for the user and the search engine. Another big plus: The CMS enables uncomplicated content management. You can change the website or blog yourself without an internet agency. This gives you flexibility and independence. CMS is used, among other things, for company homepages, online shops, blogs, and intranets.
In a nutshell: The four most famous content management systems
WordPress
- Market launch: 2004
- Quick installation
- User-friendly administration interface
- Easy to expand with plugins
- Lots of free themes
- Suitable for beginners and professionals
Joomla
- Market launch: 2005
- Quick installation
- Installation requires time and a little know-how but can still be implemented without explicit specialist knowledge
- Object-based content management
- Extensions are divided into modules, components, and plugins, confusing and a bit confusing at the beginning
- Conditionally suitable for beginners and professionals
Typo3
- Market launch: 2001
- Installation, configuration, and administration require prior knowledge
- A variety of functions are already in the basic installation
- Comprehensive management of editing and user rights
- Extensions are divided into modules, components, and plugins, confusing and a bit confusing at the beginning
- Suitable for professionals
Drupal
- Market launch: 2001
- Basic installation is simple and uncomplicated
- Focused on building social publishing and community portals
- Object-based management
- Very slim basic structure. Many modules have to be reinstalled at great expense
- Suitable for beginners and professionals
You can choose from various providers when looking for the best CMS solution for your company. In addition to the best-known and most established content management systems, there are always new CMS. However, these are finding it increasingly difficult to assert themselves alongside technically sophisticated giants such as WordPress or Typo3 and to score points with users through innovative functions.
Also Read: What Are Some WordPress Alternatives?
What does open source mean?
In the context of web content and CMS, “open source” is a crucial term whose meaning you should know. Open source means that the source code of a work or software is openly accessible and visible to anyone interested. This means that everyone can gain a look behind the functionality and structure of software and thus gain independence from the program manufacturer. In the event of a business closure or bankruptcy, you can seamlessly transfer your content to another suitable format. Open source software differs from proprietary programs in that not only the manufacturer can make changes and extensions. The best example of an open-source CMS is WordPress. Every user can contribute their ideas and suggestions to the WP community, make changes to their content management system, or have them made by a web designer. Numerous Internet tutorials will help you implement your ideas.
Does my company need a CMS?
If the motto “Content is King” is on your business agenda, without central and collaborative content management, nothing will work long-term. As is well known, meticulous and carefully managed administration is essential for a successful company. The CMS makes it easier to display, revise, and optimize your web content flexibly. You make a one-off investment in purchasing a content management system. The program offers many useful features for easy content creation and planning in the long term.
The best CMS for your company
There is no general answer regarding which CMS provider meets your needs. The selection of different systems is large, and the three largest and best-known ones have emerged from the crowd: WordPress, Joomla, and Typo3. WordPress is undisputed at the top of the CMS Olympus with the most downloads and users. Technology beginners and professionals appreciate the simple “five-minute installation” and the easy-to-use administration interface. The WordPress CMS is straightforward, so even lay people can find their way around immediately. On the other hand, the flexible system offers over 18,000 extensions, the popular plugins. This means that the system adapts individually to the knowledge and skills of its users.
Frontend and backend – what’s behind it
If you have taken a closer look at the significant and, at first glance, very confusing topic of CMS, you have probably already come across the terms frontend and backend from information technology. The front end refers to the website or blog content you see in the web browser. On the other hand, the backend (substructure) is the password-protected area of a CMS to which only administrators and users authorized by you have access. In addition, some systems offer frontend editing as an intermediate function – edits can be made quickly and simply in the browser. This feature makes it easier for beginners to use the CMS for the first time.
CMS – advantages at a glance
- Easily manage all your website and blog content
- Information security- protection against hacker attacks
- Use by multiple users
- Easy access to archive content, too
- Separation of content and website design
- Makes the work process more accessible as a whole
- Efficiency and speed
- Individual selection of the required functions
- Easier to outsource text and graphics work
- Flexibility in design and content management
- Extensions and optimizations can be made easily
- Independence from external agencies