TikTok is an unstoppable force to be reckoned with and cannot be ignored, with almost 700 million active users every month. The global business hub may have been launched as an app as recently as 2016, but it has already been downloaded from Google Play and the App Store more than 2 billion times. With almost 40 million downloads, it’s the most popular app in the App Store. This puts it way ahead of many others with a longer history, such as Twitter, Pinterest, and Snapchat.
Why is this? Video was king this year and will retain this spot in 2022. TikTok is great at video. It’s the perfect platform to reach an international audience. If you think only teens use it, you’re wrong. It’s popular with people of all ages and all backgrounds and from all walks of life. You’ll find business people, dentists, and teachers on it. It provides the perfect opportunity to tap into a niche.
These are by far not the only benefits of using the platform for marketing. To avail of it and all the others, you need to carefully choose your username. Your TikTok username can be a deal-breaker when it comes to marketing. It pays off to check TikTok usernames and choose the most suitable one for yourself and your business.
Here are six further benefits of using this social medium for marketing.
1. Creative Freedom
Most content on TikTok is entertaining and light. Using the medium to highlight your brand has great benefits even if your business is ‘serious.’ People are getting hungrier for originality and human connection, and if there’s one thing TikTok offers, it’s this – people expressing themselves in creative ways. Positioning your business as easily accessible will make clients feel more comfortable connecting with you.
2. Anything and Anyone can go Viral
You might not have a single view or follower one day and a million of each the next. The platform enjoys an endless pool of influencers thanks to this potential. If your business wants to target a specific group in a particular location, the right influencer for the job is likely to exist. Almost 90% of marketers use influencers to generate sales or raise awareness of their brand.
You can find a user to work with through the TikTok Creator Marketplace, which provides access to the influencer’s views, reach, engagement, demographics, and other relevant information.
3. Source Engagement
On average, people spend just under an hour a day on TikTok. This engagement rate simply cannot be overlooked. Extensive screen time is an excellent chance for marketers to reach potential customers. There is space for all kinds of brands to increase visibility: transport, dining, clothing, and more. It will take less effort to increase engagement thanks to the medium’s unique algorithms.
4. Reuse content
The maximum admissible length of a TikTok video is one minute. Most video content can be repurposed. For example, you can add a video to an email to provoke curiosity about future emails. Another option is sending a video to an Instagram story. This will help build a community across platforms. You can use a TikTok video in presentations or post it on your website. The possibilities are endless.
There’s something to watch for: consistency. Every channel should send the same or at least a similar message. TikTok is perfect for light content, and having messages or images that are completely different might confuse someone who visits your site or finds you on another platform.
5. Variety of ads to Choose From
TikTok has in-feed ads, brand takeover ads, and topview ads. The last type is probably best. It shows up five seconds after someone opens TikTok. These ads can be up to a minute long. They feature auto-play and sound and are full-screen.
In-feed ads appear between videos and are 12 seconds long on average. You can increase conversion by including call-to-actions.
Brand takeover ads pop up as soon as someone opens the app.
Last but not least, using TikTok for marketing can bring success to brands with budgets of all sizes. Smaller brands can achieve organic reach without having to take out a loan.